A marketing funnel is a model of the customer journey and represents the buying stages people go through after becoming aware of a business, service, or product. The funnel shape illustrates the audience narrowing as the journey progresses toward purchase.
Marketing funnel provides a simplified framework for marketers.
You can use it to: Understand your audience and tailor your approach accordingly Identify and address weaknesses in the customer journey
Contextualize your marketing results You can simplify any marketing funnel into three stages:
Top of the funnel (ToFu): People become aware of the problem you can solve
Middle of the funnel (MoFu): Prospects want a solution and consider their options
Bottom of the funnel (BoFu): Prospects decide on a solution and become customers
Best Sales Funnel Software Tools:
HubSpot Lead Management
PlusThis — HubSpot Integration
Systeme.io
WishPond
Leadpages - HubSpot Integration
ClickFunnels
GetResponse Autofunnel
Kajabi
Zendesk Sell
Kartra
Keap
GrowSurf
ConvertKit
ActiveCampaign
Instapage
Drift