Advertising on Snapchat is a smart move for businesses of all sizes. Whether you’re a global brand or a small local business, Snapchat Ads can help you connect with your audience. Here are some key points:
1. Audience Reach: Snapchat reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries. That’s a powerful demographic to tap into!
2. Flexible Budgets: You can start advertising on Snapchat with as little as $5 a day. Set your own budget and adjust it as needed to suit your goals.
3. Engaged Users: With 347 million daily active users, Snapchat provides access to a highly-engaged audience.
4. Ad Formats: Choose from a variety of vibrant ad formats to capture attention. Whether it’s Snap Ads, Story Ads, or other creative options, you can showcase your business effectively.
5. Snapchat Ads Manager: To get started, use Snapchat Ads Manager, the self-serve advertising platform. It allows you to create, manage, and monitor your ad campaigns.
So, if you’re looking to increase sales, expand your business, and connect with real moments, consider leveraging Snapchat Ads.
Elements of Snapchat ads
Snapchat ads are full-screen, unobtrusive ads that users see sandwiched between organic content on the Snapchat platform. These ads can be either images or videos and range from 3 seconds to 3 minutes in length. To ensure optimal display, they must adhere to a 9:16 aspect ratio with a minimum resolution of 1080px x 1920px1. Here are some key points about Snapchat ads:
1. Snap Ads Formats: Snap Ads:
- These are 10-second full-screen vertical videos that appear between friends’ stories. Users can swipe up to interact with the ad.
- Commercials: Non-skippable six-second video ads that appear within Snapchat’s curated content.
2. Audience Reach:
- Snapchat reaches 75% of the 13-34 year old population in 20+ countries.
- It’s an ideal platform to connect with Millennials and Gen Z, where people share real-life moments.
3. Flexible Budgets:
- You can start advertising on Snapchat with as little as $ few a day.
- Businesses can scale up their ad spend as they test, learn, and optimize performance using Snapchat’s tools.
4. Advanced Targeting:
- Target Snapchatters based on location, age, gender, interests, demographics, and more.
- Use Custom Audiences to re-engage existing customers or leverage Lookalike Audiences to expand reach.
5. Impactful Ad Formats:
- Snapchat Ads are designed to inspire action and drive results. Try Snap Publisher, a free ad creation tool, to create engaging ads in minutes.
So, whether you’re a global brand or a local business, Snapchat Ads can help you connect with your audience effectively!