Ads Manager is where you create, manage and report on your Pinterest campaigns.

Advertising on Pinterest

Advertising on Pinterest can be a powerful way to reach your target audience. Let’s explore how you can get started:

1. Create a Pinterest Business Account:

If you don’t already have one, sign up for a Pinterest Business Account. This will give you access to advertising features and analytics.

2. Choose Your Ad Objective:

Determine your advertising goal. Pinterest offers ad solutions for various objectives:

- Awareness: Build brand awareness or product visibility.

- Consideration: Drive traffic to your content (on or off Pinterest).

- Conversions: Encourage specific actions like online sales, sign-ups, or subscriptions.

- Offline Sales: Increase in-store purchases.

3. Select Your Ad Format:

Pinterest provides visual-first ad formats to engage Pinners:

- Standard Pins: Showcase your products or content in a simple vertical or square image format.

- Video Pins: Use videos to tell your brand story.

- Idea Pins: Create interactive, multi-page stories.

- Carousel Pins: Display multiple images or videos in a swipeable format.

- Collections: Combine product images with a cover image.

- Shopping Showcase: Highlight a collection of products.

- Quiz Pins: Engage users with interactive quizzes.

4. Create Your Ads:

Turn Organic Pins into Ads:

- Use the Ads Manager to build and edit your campaigns. You can also set up custom targeting.

- Work with Pinterest Business Partners to scale your ads and measure results.

5. Set Your Budget:

- Decide how much you want to spend and how long your ads will run.

- Choose between manual bidding or automatic bidding tools.

6. Target Your Audience:

Use precise targeting tools to reach the right people:

- Automated Targeting: Based on details from your Pin.

- Demographics: Narrow down by age, gender, location, and language.

- Interests: Reach people interested in specific topics (e.g., recipes, home decor).

- Keywords: Target specific search terms.

- Customer Lists: Upload your existing customer list.

- Actalikes: Find people similar to your existing customers.

7. Track Performance and Optimize:

- Monitor your campaign’s performance in real-time.

- Use measurement reports and advanced analytics to fine-tune your ads.