Advertising on LinkedIn can be a powerful way to connect with a vast audience of active professionals. Here are six key steps to effectively use LinkedIn for advertising:
1. Choose a Marketing Objective:
Start by selecting your campaign goal:
- Awareness: Boost brand visibility. Consideration: Drive website visits, engagement, and video views.
- Conversion: Generate leads, website conversions, or job applicants.
2. Select Targeting Criteria:
Define your audience using LinkedIn’s robust targeting tools:
- Choose from over 20 audience attributes, including company size, job title, skills, and more.
- Accurate targeting leads to higher engagement and better conversion rates.
3. Pick a LinkedIn Ad Format:
You have several options:
- Sponsored Content: Native ads in the LinkedIn feed (single image, document, thought leader, video, or carousel formats).
- Dynamic Ads: Personalized ads based on user data.
- Text Ads: Simple text-based ads.
- Message Ads: Direct messages to LinkedIn members.
4. Set Budget and Schedule:
Choose from three options:
- Cost per Send (CPS): For Message Ads campaigns.
- Cost per Click (CPC): Ideal for action-oriented goals.
- Cost per Impression (CPM): Pay for impressions.
5. Create Ad Creative:
- Craft compelling ad content that resonates with your audience.
- Use eye-catching visuals and clear messaging.
6. Measure and Optimize:
- Utilize Campaign Manager to track performance.
- Adjust your campaign based on data insights.
Create an account in Campaign Manager and begin your LinkedIn advertising