Build strategic campaigns that work for you with Linkedin

Advertising on Linkedin

Advertising on LinkedIn can be a powerful way to connect with a vast audience of active professionals. Here are six key steps to effectively use LinkedIn for advertising:

1. Choose a Marketing Objective:

Start by selecting your campaign goal:

- Awareness: Boost brand visibility. Consideration: Drive website visits, engagement, and video views.

- Conversion: Generate leads, website conversions, or job applicants.

2. Select Targeting Criteria:

Define your audience using LinkedIn’s robust targeting tools:

- Choose from over 20 audience attributes, including company size, job title, skills, and more.

- Accurate targeting leads to higher engagement and better conversion rates.

3. Pick a LinkedIn Ad Format:

You have several options:

- Sponsored Content: Native ads in the LinkedIn feed (single image, document, thought leader, video, or carousel formats).

- Dynamic Ads: Personalized ads based on user data.

- Text Ads: Simple text-based ads.

- Message Ads: Direct messages to LinkedIn members.

4. Set Budget and Schedule:

Choose from three options:

- Cost per Send (CPS): For Message Ads campaigns.

- Cost per Click (CPC): Ideal for action-oriented goals.

- Cost per Impression (CPM): Pay for impressions.

5. Create Ad Creative:

- Craft compelling ad content that resonates with your audience.

- Use eye-catching visuals and clear messaging.

6. Measure and Optimize:

- Utilize Campaign Manager to track performance.

- Adjust your campaign based on data insights.

Create an account in Campaign Manager and begin your LinkedIn advertising