Microsoft Advertising is a pay-per-click (PPC) advertising system

Advertising on Microsoft

Microsoft Advertising provides powerful and brand-safe platforms to help you reach billions of people online.

Here are some key features:

Search Advertising: With the Microsoft Search Network, advertisers can connect with 653 million unique searchers. This platform enables you to display ads to users actively searching for information or products

Display Advertising: Microsoft Advertising provides access to 208 million unique users through native advertising on brand-safe experiences. You can place display ads across various platforms and sites that people use daily for work and personal tasks.

Video and CTV (Connected TV) Advertising: Leverage video content to engage your audience. Microsoft Advertising offers opportunities to showcase your brand through video ads.

Retail Advertising: If you’re in the retail business, Microsoft Advertising provides tools and solutions to promote your products effectively.

Generative AI and Innovative Tools: Stay ahead with cutting-edge technology. Microsoft Advertising integrates generative AI and exclusive partnerships to help grow your business.

Search Advertising:

- Reach users actively searching for your products or services on Bing, Yahoo, DuckDuckGo, and other search engines within Microsoft’s extensive network and key partnerships.

- Leverage the power of generative artificial intelligence (AI) integrated into Microsoft’s new Bing and Edge platforms.

- Tap into new audience reach with the exclusive Netflix partnership for a seamless, high-resolution ads experience in a Connected TV (CTV) environment.

Display and Native Advertising:

- Connect with ready-to-engage customers across Microsoft’s vast network, unique partnerships (such as Netflix, Ecosia, DuckDuckGo, and Yahoo), and the open web.

- Benefit from Microsoft’s brand-safe environment, where you can extend your reach further with premium publishers in the global marketplace.

Video Advertising:

- Engage audiences through video ads, including streaming TV ads (CTV).

- Create captivating campaigns that cut through the noise and deliver exceptional results.

Retail Media:

-Maximize return on ad spend by reaching relevant audiences across Microsoft’s trusted and brand-safe ecosystem.

- Leverage data to connect with potential customers and engage at every touchpoint along their digital journey.

Microsoft Advertising provides end-to-end technology, allowing you to unlock new growth possibilities. Whether it’s search, native, display, video, CTV, or retail media, you can harness the power of these platforms to drive your success.