Search engine marketing - digital marketing strategy

Search Engine Marketing (SEM) is a strategic process that aims to increase a website's visibility in search engine results pages (SERPs) through paid advertising. Unlike search engine optimization (SEO), which focuses on earning traffic through unpaid or free listings, SEM involves purchasing ads on search engines like Google and Bing. Essentially, SEM allows businesses to appear as top results for specific search queries, ensuring their products or services are visible to potential customers. It's an effective way to reach new audiences and drive traffic to your website.

Campaign Design

Campaign Management

Google AdWords

Facebook Ads

Yahoo search marketing

Microsoft adCenter