Analytics tools turn data clicks, sales, log files, campaign stats, sensor readings, etc.

Common Types of Analytics Tools

Web and App Analytics – Track user behavior on websites and mobile apps (traffic, pages/screens, funnels, conversions).
Product Analytics – Understand how users interact with specific features, retention, activation, and engagement.
Marketing Analytics – Measure campaign performance across channels (email, ads, social, search), ROI, and attribution.
Business Intelligence (BI) Tools – Connect to many data sources, create interactive dashboards and reports for executives/teams.
Customer and Sales Analytics (CRM-related) – Analyze pipelines, customer lifetime value, churn, and segmentation.
Operational / Log Analytics – Monitor systems, applications, and infrastructure for performance and errors.
Social Media and Content Analytics – Analyze reach, engagement, audience, and content performance.