Google isn’t just a search engine any more. Although search remains its core business
, and the primary way that users interact with the software giant, behind the scenes there are a whole host of additional products and services
offered by the company – many of which you’ll probably encounter on a daily basis. The most well known of these are YouTube and Google Maps – check out our tutorial on page 198 to see how to integrate Maps – but there are many others that provide services to help you improve your website, and your users’ experience. Google has also been acquiring services in recent years so that Blogger is now owned and operated by the firm, providing integration options that didn’t previously exist. Not to mention that it produces one of the most popular web browsers: Chrome. This section of the book provides you with a taste of some of these products and services, alongside a series of tips to help you get the most out of Google when it comes to running a website. We’ve got helpful tutorials on how you can set up a collaborative Google Hangout using Google+, use a high-quality selection of fonts on your pages, and optimise your website to achieve the best possible search engine results.